The Effect of Academic Service Quality on Student Satisfaction

Dona Sihombing; Muhammad Lutfhi; Talitha Nabila; Juliarta Silitonga; Wan Fachruddin

doi:10.47134/aaem.v2i3.572

Authors

Dona Olivia Sihombing Accounting, Faculty of Social Sciences, University of Pembangunan Panca Budi, Indonesia
Muhammad Khoiri Lutfhi Accounting, Faculty of Social Sciences, University of Pembangunan Panca Budi, Indonesia
Talitha Nabila Accounting, Faculty of Social Sciences, University of Pembangunan Panca Budi, Indonesia
Juliarta Elisabeth Silitonga Accounting, Faculty of Social Sciences, University of Pembangunan Panca Budi, Indonesia
Wan Fachruddin Accounting, Faculty of Social Sciences, University of Pembangunan Panca Budi, Indonesia

DOI:

https://doi.org/10.47134/aaem.v2i3.572

Keywords:

Academic Service Quality, Student Satisfaction, Regression Analysis, Higher Education

Abstract

This study aims to analyze the effect of academic service quality on student satisfaction at Universitas Pembangunan Panca Budi Medan. Academic service quality includes various aspects, such as information availability, lecturer interaction, educational facilities, and administrative support. The method used in this research is a survey with questionnaires distributed to 31 students from various study programs. The data obtained were analyzed using regression analysis to test the relationship between academic service quality variables and student satisfaction. The results showed that there was a positive and significant influence between the quality of academic services on student satisfaction. The most influential aspects are lecturer interaction and information availability, which shows that students feel more satisfied when they get good support from lecturers and easy access to academic information. This study provides recommendations for the university to improve the quality of academic services to increase student satisfaction, which in turn can have a positive impact on academic performance and student loyalty to the institution.

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