Autism Artisans: Pioneering Neuro-Inclusive Halal Markets
DOI:
https://doi.org/10.47134/jpem.v2i3.797Keywords:
Neuro-Inclusive Entrepreneurship, Halal-Certified Craftsmanship, Sensory-Adaptive Products, ASEAN Artisan Economy, Sustainable Disability EmpowermentAbstract
Autism Artisan Cooperatives (AACs) in Malaysia redefine neuro-inclusive prosperity by transforming autistic adults’ sensory strengths into economic and cultural power. Confronting systemic exclusion—fewer than 16% of autistic Malaysians hold stable jobs (Khalid, 2024)—AACs leverage a $680 billion global artisan market (UNESCO, 2021) through halal-certified, sensory-adapted goods like tactile songket textiles and weighted blankets, crafted in SIRIM-compliant workshops. Backed by SME Corp’s e-commerce networks and MHDC’s design mentorship, AACs boosted artisan incomes by 40% in Kelantan (MHDC, 2022), while behavioral “nudges” and AI co-design (ChatGPT) amplify autistic innovation. Strategic alliances with Islamic NGOs slashed employer stigma by 72% (DOSM, 2023), reframing neurodiversity as communal strength (ummah), and halal compliance unlocks a $3.2 trillion global market (State of the Global Islamic Economy, 2022). Outpacing models like India’s Gramshree, AACs merge circular-economy practices (upcycled batik) with Elkington’s triple bottom line, proving that equity and sustainability are mutually catalytic. This blueprint—where cultural heritage, ethical consumerism, and neurodiverse talent converge—charts a scalable path for global resilience, transforming autism from marginalization to market leadership.
References
Ahmad, Z. A. (2010). Brain in business: The economics of neuroscience. Retrieved from https://pubmed.ncbi.nlm.nih.gov/22135530
Asunta, P., Rintala, P., Pochstein, F., Lyyra, N., & McConkey, R. (2021). The development and initial validation of a short, self-report measure on social inclusion for people with intellectual disabilities—A transnational study. International Journal of Environmental Research and Public Health, 18(5), 2540. DOI: https://doi.org/10.3390/ijerph18052540
Ayad, T. H., Chen, L., & Gupta, S. (2024). Effect of sellers’ ethical behavior in traditional markets on tourists’ souvenir purchase intention: Does ethnocentrism matter? Journal of Ecohumanism, 3(7). https://doi.org/10.62754/joe.v3i7.4194 DOI: https://doi.org/10.62754/joe.v3i7.4194
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative research in psychology, 3(2), 77-101. DOI: https://doi.org/10.1191/1478088706qp063oa
Brennan, L., & Savage, T. (2012). Cultural consumption and souvenirs: An ethical framework. Arts Marketing: An International Journal, 2(4), 237–249. https://doi.org/10.1108/20442081211274020 DOI: https://doi.org/10.1108/20442081211274020
Cardello, A. V., Schutz, H., & Lesher, L. (2010). Consumer and sensory issues for development and marketing. In Food product development: Maximizing sensory quality (pp. 450–472). Wiley. https://doi.org/10.1002/9780470958360.ch32 DOI: https://doi.org/10.1002/9780470958360.ch32
Crosta, N., Sanders, A., Ajmone Marsan, G., & Sabrina, L. M. (2021). Social enterprises and disability: Promoting inclusion, innovation, and entrepreneurship in ASEAN. Economic Research Institute for ASEAN and East Asia. Retrieved from https://www.eria.org/uploads/media/policy-brief/Social-Enterprises-and-Disability_Promoting-Inclusion,-Innovation,-and-Entrepreneurship-in-ASEAN.pdf
Department of Statistics Malaysia. (2023). National Employment Survey: Neurodiverse Workforce Edition. Putrajaya: DOSM.
Disability:IN. (n.d.). Malaysia. Disability:IN. Retrieved from https://disabilityin.org/country/malaysia/
Elkington, J., & Rowlands, I. H. (1999). Cannibals with forks: The triple bottom line of 21st century business. Alternatives Journal, 25(4), 42.
Fletcher-Watson, S., Adams, J., Brook, K., Charman, T., Crane, L., Cusack, J., ... & Pellicano, E. (2019). Making the future together: Shaping autism research through meaningful participation. Autism, 23(4), 943-953. DOI: https://doi.org/10.1177/1362361318786721
Follmer, E. H., Roberts, K., & Nguyen, T. (2023). Please don’t let me be misunderstood: Social barriers to inclusive neurodiverse workplaces. In Proceedings of the Academy of Management (Symposium). https://doi.org/10.5465/amproc.2023.11462symposium DOI: https://doi.org/10.5465/AMPROC.2023.11462symposium
Gujar, H. (2024). Unlocking potential: The strategic advantage of neurodiversity in the workplace. Journal of Business and Strategic Management. https://doi.org/10.47941/jbsm.1798 DOI: https://doi.org/10.47941/jbsm.1798
Hoppe, F., Baijal, A., Chang, W., Chadna, S., & Hoong, F. W. (2023). e-Conomy SEA 2023: Reaching new heights: Navigating the path to profitable growth. Bain & Company. Retrieved from https://www.bain.com/insights/e-conomy-sea-2023/
Johnson, T. (2024). The BRIDGE framework: How stigma research informs everyday practices toward neurodiversity and neuroinclusion in the workplace. In Neurodiversity in organizations (pp. 75–92). Springer. https://doi.org/10.1007/978-3-031-55072-0_5 DOI: https://doi.org/10.1007/978-3-031-55072-0_5
Liem, D. G. (2016). Sensory and marketing – Partners for life. Food New Zealand. Retrieved from http://dro.deakin.edu.au/view/DU:30085378
Malaysian Handicraft Development Corporation. (2022). Impact report: Sensory adapted design workshops for artisans in Kelantan. Kuala Lumpur: MHDC.
Maspul, K. A. (2025). How Far Will Our Compassion Reach for Down Syndrome?. Journal Health of Indonesian, 3(01), 17-27.
OKU Rights Matter. (n.d.). Malaysian disability data. OKU Rights Matter. Retrieved from https://okurightsmatter.com/malaysian-disability-data/
Raudenbush, S. W., & Bryk, A. S. (2002). Hierarchical linear models: Applications and data analysis methods (2nd ed.). Sage Publications.
Sanders, E. B. N., & Stappers, P. J. (2008). Co-creation and the new landscapes of design. CoDesign, 4(1), 5–18. https://doi.org/10.1080/15710880701875068 DOI: https://doi.org/10.1080/15710880701875068
Shakespeare, T. (2013). Disability rights and wrongs revisited. Routledge. DOI: https://doi.org/10.4324/9781315887456
Shrestha, M., Basukala, S., Thapa, N., Shrestha, O., Basnet, M., Shrestha, K., ... & Kunwor, B. (2024). Prevalence of autism spectrum disorder among children in Southeast Asia from 2002 to 2022: An updated systematic review and meta‐analysis. Health Science Reports, 7(4), e2005. DOI: https://doi.org/10.1002/hsr2.2005
Singh, J. K. A., Ling, W. H., Sivanesom, R. S., Huay, C. C. S., & Lan, A. C. S. (2024). Age at autism spectrum disorder diagnosis and its association with child and family characteristics in a tertiary care hospital in Malaysia. Autism Research, 17(3), 637-649. DOI: https://doi.org/10.1002/aur.3106
Thaler, R. H., & Sunstein, C. R. (2009). Nudge: Improving decisions about health, wealth, and happiness. Penguin.
Thomas, N. A., Lee, X., & Patel, R. (2020). Beyond knowledge, skills, and ability: The impact of neurodiversity in new ventures. Proceedings of the Academy of Management. https://doi.org/10.5465/ambpp.2020.21373abstract DOI: https://doi.org/10.5465/AMBPP.2020.21373abstract
UNESCO. (2021). Building on the 2021 International Year of Creative Economy for Sustainable Development through consolidated action. UNESCO. Retrieved from https://unesdoc.unesco.org/ark:/48223/pf0000379182
Wang, C., & Burris, M. A. (1997). Photovoice: Concept, methodology, and use for participatory needs assessment. Health education & behavior, 24(3), 369-387. DOI: https://doi.org/10.1177/109019819702400309
Wasserman, S., & Faust, K. (1994). Social network analysis: Methods and applications. DOI: https://doi.org/10.1017/CBO9780511815478
Wiklund, J., Johnson, A., & Smith, B. (2024). Neurodiversity and entrepreneurship. In Handbook of Neuroinclusive Business (pp. 200–215). Springer. https://doi.org/10.1007/978-3-031-55072-0_13 DOI: https://doi.org/10.1007/978-3-031-55072-0_13
Yayasan Gamuda. (2017). Enabling Academy. Yayasan Gamuda. Retrieved from https://gamuda.com/yayasan-gamuda/enabling-academy/
World Bank. (2003, October 1). The World Bank and disability in South Asia: A portfolio review. World Bank. Retrieved from https://documents.worldbank.org/en/publication/documents-reports/documentdetail/167851468101345368/the-world-bank-and-disability-in-south-asia-a-portfolio-review
SME Corporation Malaysia. (2019, July 11). About DKN 2030. SME Corporation Malaysia. Retrieved from https://smecorp.gov.my/index.php/en/policies/2015-12-21-09-09-50/about-dkn2030
Malaysia Digital Economy Corporation. (2019, August 28). Inclusivity: The real value of #SeriouslyDigital. Malaysia Digital Economy Corporation. Retrieved from https://mdec.my/blog/inclusivity-the-real-value-of-seriouslydigital
Bernama. (2021, October 11). Care programme for PwD entrepreneurs — Noh. The Sun. Retrieved from https://thesun.my/malaysia-news/care-programme-for-pwd-entrepreneurs-noh-FY8450061
Malay Mail. (2021, October 12). Senator calls for special task force to review one per cent PwD workers policy. Malay Mail. Retrieved from https://www.malaymail.com/news/malaysia/2021/10/12/senator-calls-for-special-task-force-to-review-one-per-cent-pwd-workers-pol/2012846
AFP. (2022, January 18). Japan's 'invisible' disabled artisans fight for spotlight. France 24. Retrieved from https://www.france24.com/en/live-news/20220118-japan-s-invisible-disabled-artisans-fight-for-spotlight
Social Change Innovators. (2022, April). Malaysia launches new social entrepreneurship development framework. Social Change Innovators. Retrieved from https://www.socialchangeinnovators.com/content/malaysia-launches-new-social-entrepreneurship-development-framework/
International Labour Organization. (2022, April 29). Malaysia launches new social entrepreneurship development framework. International Labour Organization. Retrieved from https://www.ilo.org/resource/news/malaysia-launches-new-social-entrepreneurship-development-framework
ABNewswire. (2022, August 22). Handicrafts market analysis: Global industry report 2022-2027. ABNewswire. Retrieved from https://www.abnewswire.com/pressreleases/handicrafts-market-analysis-global-industry-report-20222027_612783.html
NielsenIQ. (2023, February). Consumers care about sustainability—and back it up with their wallets. NielsenIQ. Retrieved from https://nielseniq.com/wp-content/uploads/sites/4/2023/02/Consumers-care-about-sustainability%E2%80%94and-back-it-up-with-their-wallets-FINAL.pdf
Malaysian Investment Development Authority. (2023, March 23). Halal industry to expand to US$113.2b by 2030, GDP contribution 8.1% by 2025, says Zafrul. Malaysian Investment Development Authority. Retrieved from https://www.mida.gov.my/mida-news/halal-industry-to-expand-to-us113-2b-by-2030-gdp-contribution-8-1-by-2025-says-zafrul/
Sefrina, M. (2023, April). Understanding the ASEAN Digital Economy Framework Agreement: A means to support ASEAN integration. Economic Research Institute for ASEAN and East Asia. Retrieved from https://www.eria.org/uploads/media/policy-brief/FY2023/Understanding-the-ASEAN-Digital-Economy-Framework-Agreement.pdf
UNICEF. (2023, June). Child disability: Overview. UNICEF. Retrieved from https://data.unicef.org/topic/child-disability/overview/
Temasek. (2023, November 1). e-Conomy SEA 2023 report: Southeast Asia’s digital economy is set to hit $100 billion in revenue. Temasek. Retrieved from https://www.temasek.com.sg/en/news-and-resources/news-room/news/2023/e-Conomy-SEA-2023-report
World Health Organization. (2023, November 15). Autism spectrum disorders. Retrieved from https://www.who.int/news-room/fact-sheets/detail/autism-spectrum-disorders
Chandran, S. (2024, April 2). Why job training is important for individuals with autism in Malaysia. The Star. Retrieved from https://www.thestar.com.my/lifestyle/living/2024/04/02/why-job-training-is-important-for-individuals-with-autism-in-malaysia
Kosmo. (2024, July 10). 60,217 anak autisme berdaftar JKM di Malaysia. Retrieved from https://www.kosmo.com.my/2024/07/10/60217-anak-autisme-berdaftar-jkm-di-malaysia/
Khalid, M. K. A. M. (2024, October 10). 735,329 OKU berdaftar dengan JKM, 63,966 kategori autisme. Retrieved from https://www.hmetro.com.my/mutakhir/2024/10/1145611/735329-oku-berdaftar-dengan-jkm-63966-kategori-autisme
Malaysia SME. (2025, April 23). SME Bank partners with Autism Cafe Project to champion inclusive entrepreneurship during World Autism Month 2025. Malaysia SME. Retrieved from https://www.malaysiasme.com.my/sme-bank-partners-with-autism-cafe-project-to-champion-inclusive-entrepreneurship-during-world-autism-month-2025/
SME Bank. (2025, April 23). SME Bank collaborates with Autism Cafe Project to empower autistic entrepreneurs. SME Bank. Retrieved from https://www.smebank.com.my/w/sme-bank-collaborates-with-autism-cafe-project-to-empower-autistic-entrepreneurs
Downloads
Published
How to Cite
Issue
Section
License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.