NAJICHAH, Nurul Lailatun; WIDARTA, Widarta. The Influence of Live Streaming, Online Customer Reviews, and Viral Marketing on Purchasing Decisions for Purbasari Products by Generation Z on E-Commerce Platforms Tiktok Shop and Shopee. Journal of Advances in Accounting, Economics, and Management, [S. l.], v. 2, n. 4, p. 15, 2025. DOI: 10.47134/aaem.v2i4.723. Disponível em: https://economics.pubmedia.id/index.php/aaem/article/view/723. Acesso em: 9 jul. 2025.