Ardiansyah, N. et al. 2024. Transformation of Marketing Strategy in Decision Making in the Era of Globalization: Case Analysis of PT.Indofood Sukses Makmur, Tbk. Journal of Advances in Accounting, Economics, and Management. 2, 2 (Dec. 2024), 12. DOI:https://doi.org/10.47134/aaem.v2i2.532.